Provide a single source of truth for people in social media and marketing teams that is insightful and right on time in a beautiful, useful and usable way.
What is the current way of working?
What draws people towards using the current tools?
What is the most important information?
What are they getting with this information?
What tools and templates and people use to answer the questions and pass on the information?
What works, what doesn’t work?
What do they avoid and why?